LG2014

Peoplibrium

The Project

For the launch of a new smartphone from LG, razorfish pitched several creative ideas.

My Contribution

My task was to create a visual identity for one of the creative direction proposed. I designed a type treatment and a set of icons to be used during the teaser phase of the campaign.

Iconography

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Icons at work on teaser banner

BannerBannerBannerBannerBanner

Icons at work on poster

PosterPoster

Digital installation

Digital poster

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