Smart2013

Watts of fun

The Project

For the launch of the new Smart electric vehicle, I created an identity for the marketing campaign.

My Contribution

I designed logo made of bolt and type, to be produced as neon and shoot for the campaign. I designed photographic assets for the website and overall identity of the campaign.

Neon

Currently decorating my apartment :)

Neon Sign in the making

Rendering of staged neon

Animated Website Banner

Animated on smartusa.com

Identity

Logo Exploration

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Itentity

Alternative exploration

Banners

Alternative exploration

Still have time?

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