Usana
2015

Medical Onboarding App

The Project

Usana wanted to gamify the onboarding flow for one of its health apps, turning a long intake questionnaire into a more engaging, character-driven mobile experience.

My Contribution

I designed a set of badges, icons and the look of a customizable avatar. I proposed a very simplified geometric look, so that the avatar could easily adapt depending on countries. Later iteration steered towards a more anatomic approach.

Role

  • Senior Designer, Art Director

Technologies

  • Sketch

Badges

Daybreak Diva
Daybreak Diva
Night Owl
Night Owl
Emperor Siesta
Emperor Siesta
Yo Ming Award
Yo Ming Award
King Size
King Size
Big Kisser
Big Kisser
Baby Steps
Baby Steps
Cosmic Body
Cosmic Body
Mega Watts
Mega Watts
Beau Bro
Beau Bro
Captain Immunity
Captain Immunity
Yo Mama
Yo Mama
Mindful Maven
Mindful Maven
Rather Ripped
Rather Ripped
She Said
She Said
Eternalizer
Eternalizer
Electrifier
Electrifier
Happy Birthday
Happy Birthday
Vitameister
Vitameister