UNIQLO
2014

E-Commerce Platform Vision

The Project

In this two months project, we imagined what uniqlo.com should be in the near future.

My Contribution

Designed several key pages that finally were presented in Japan to Yanai San, CEO of Uniqlo. He liked the work produced and gave us green light to design and produce Uniqlo's new global e-commerce platform.

Role

  • Senior Designer

Technologies

  • Photoshop
  • Sketch
  • InDesign

Credits

  • John AntonielloCreative Director
  • Toby MagrathDesign Director

Iteration n.1

Wireframing content structure

UNIQLO E-Commerce Platform Vision - Iteration n.1: WireframesUNIQLO E-Commerce Platform Vision - Iteration n.1: Design

Iteration n.2

UNIQLO E-Commerce Platform Vision - Iteration n.2: Featured sectionUNIQLO E-Commerce Platform Vision - Iteration n.2: Warmer winter section

Iteration n.4

Final presented work

UNIQLO E-Commerce Platform Vision - Iteration n.4: Final presented work

Magic Cart

UNIQLO E-Commerce Platform Vision - Magic Cart

Magic Cart Women

With change of season

UNIQLO E-Commerce Platform Vision - Magic Cart Women: With change of season, view 1UNIQLO E-Commerce Platform Vision - Magic Cart Women: With change of season, view 2

Iteration n.3

UNIQLO E-Commerce Platform Vision - Iteration n.3

Category Page

UNIQLO E-Commerce Platform Vision - Category Page

Uniqlo Labs

Logo Lockup

UNIQLO E-Commerce Platform Vision - Uniqlo Labs: Logo Lockup