FreshDirect2014

Vision

The Project

This engagement re-imagined the future of this popular fresh grocery distributor.

My Contribution

I worked closely with UX and redesigned several pages of this property.

Home Page

Guest View

Home Page

Registered View with Mini-PDP drawer

Home Page

Targeting returning visitor

Article page

Telling the story behind every fresh produce

Category Page

With Filter open

Recipes Page

Product Detail Page

Quick Meals page

Questions

UI asking user's preferences

Footer

Still have time?

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