2025
Arena Physica
Design, prototype and ship production code for Atlas Core, an AI web app built for hardware electrical engineering.
Selected portfolio work
Product work
Product, platform, app, internal-tool, and design-system work by Giovanni Vocale.
Recent work
Current and recent private product work.
2025Visia AiDesigned and coded a new homepage.
2025BNY Marketplace
2022 to 2023CounterHealth
Designed and developed a web application with user dashboard and few internal pages. Iterated design on a pre-existent onboarding flow. Pushed code to production. Created a component library in Storybook.
Product case studies
Selected work with deeper product context.
Better.com2018Better.com Internal Tools / Tin ManA data-dense internal mortgage operations platform for high-volume, power-user workflows.
NexHealth2017Web AppA CRM and practice-management product for appointment booking, messaging, analytics, and patient engagement.
UNIQLO2014E-Commerce Platform for TaiwanLocalized e-commerce platform work across product browsing, checkout, privacy, and payment flows.
Design Miami2022E-Commerce PlatformA platform direction for turning an art-fair website into a multi-vendor commerce experience.
NexHealth2017iPhone AppMobile product UI for patients to book appointments and communicate with their doctor.
UNIQLO2014E-Commerce Platform VisionA future-facing e-commerce platform vision for UNIQLO's global digital shopping experience.
More product systems
App flows, commerce platforms, and reusable interface systems.
FreshDirect2014VisionA product and commerce vision for improving digital grocery browsing and buying workflows.
JPMorgan2015Design SystemA live style guide and design-system prototype for responsive financial content experiences.
JPMorgan2015Private BankA responsive private-banking product surface with reusable components and publishing patterns.
AMEX OPEN2010App CenterA product directory and design-system experience for AMEX OPEN small-business tools.
Usana2015Medical Onboarding AppA medical onboarding app concept for collecting structured user information in a guided flow.
2015TubeDatabaseA personal product for cataloging, searching, and publishing vacuum-tube reference data.
Better.com2018Refinance FlowA mortgage onboarding prototype exploring a more conversational, product-led application flow.
Better.com2018Solar MortgageAn interactive solar-mortgage calculator and partnership concept with animated product feedback.