FreshDirect
2014
Vision
The Project
This engagement re-imagined the future of this popular fresh grocery distributor.
My Contribution
I worked closely with UX and redesigned several pages of this property.
Role
- Senior Designer
Technologies
- Sketch
Credits
- John AntonielloCreative Director
- Bryan HamiltonVP of UX
Home Page
Guest View
![](/_next/static/media/fd_vision_home_guest.9f8a3bc6.png)
Home Page
Registered View with Mini-PDP drawer
![](/_next/static/media/fd_vision_home_registered_miniPdp_steak.82e46eef.png)
Home Page
Targeting returning visitor
![](/_next/static/media/fd_vision_home_thirdDate.78c37891.png)
Article page
Telling the story behind every fresh produce
![](/_next/static/media/fd_vision_article.11a85463.png)
Category Page
With Filter open
![](/_next/static/media/fd_vision_category_menu_filter.be437993.png)
Recipes Page
![](/_next/static/media/fd_vision_recipe_serves_4.fa993375.png)
Product Detail Page
![](/_next/static/media/fd_vision_productPage.b5c0a5ab.png)
Quick Meals page
![](/_next/static/media/fd_vision_meals.edc4f8c4.png)
Questions
UI asking user's preferences
![](/_next/static/media/fd_vision_questions.09d9d680.png)
Footer
![](/_next/static/media/fd_vision_footer.4086f49a.png)
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