FreshDirect
2014

Vision

The Project

This engagement re-imagined the future of this popular fresh grocery distributor.

My Contribution

I worked closely with UX and redesigned several pages of this property.

Role

  • Senior Designer

Technologies

  • Sketch

Credits

  • John AntonielloCreative Director
  • Bryan HamiltonVP of UX

Home Page

Guest View

FreshDirect Vision - Home Page: Guest View

Home Page

Registered View with Mini-PDP drawer

FreshDirect Vision - Home Page: Registered View with Mini-PDP drawer

Home Page

Targeting returning visitor

FreshDirect Vision - Home Page: Targeting returning visitor

Article page

Telling the story behind every fresh produce

FreshDirect Vision - Article Page: Telling the story behind every fresh produce

Category Page

With Filter open

FreshDirect Vision - Category Page: With Filter open

Recipes Page

FreshDirect Vision - Recipes Page

Product Detail Page

FreshDirect Vision - Product Detail Page

Quick Meals page

FreshDirect Vision - Quick Meals Page

Questions

UI asking user's preferences

FreshDirect Vision - Questions: UI asking user's preferences

Footer

FreshDirect Vision - Footer