Visia2025
Homepage
A new homepage for Visia's industrial AI product, presenting the company's physical intelligence platform for operational safety, uptime, and efficiency.
Portfolio index
Work
Selected product, marketing, design-system, and experimental work by Giovanni Vocale.
Featured
Flagship projects with deeper narrative and craft detail.
BNY Mellon2025MarketplaceA marketplace product surface for BNY Mellon's API-driven treasury and payment capabilities, including an initiate-a-payment flow for transfer funds.
Design Miami2022E-Commerce PlatformThe vision was to build a multi-vendor, multi-brand platform, to use for Design Miami and other art fairs. We started re-platforming the existing website from Shopify to Next.js + WooCommerce / WordPress. Then decided to replace WordPress with Strapi. Re-designed existing pages one by one and ideated new features.
Better.com2020Engineering BlogThere was already a preexisting blog, but did not have any Better branding, nor spaces to promote Better's engineering team culture and opportunities. I was asked if I could restyle it, make it more "Better-y" and add callouts to current job openings.
Better.com2018HomepageWhen I joined, the homepage hadn't been updated in a while. The company's marketing was playing with circular shapes, brighter colors and white space, so I decided to take inspiration from that direction and redesign the site.
Better.com2018Internal ToolsA deep dive into the iterative design and development of Tinman, Better.com's core internal processing platform. This project focuses on UI systems for high-density data and power-user efficiency.
Archive
Additional client and personal projects across agencies and product teams.
BNY Mellon2024Hamilton UDSHamilton UDS is a unified design-system landing and component showcase: themes, forms, charts, and representative product patterns for BNY product teams.
Fr8 Network2018ICO marketing pageThis Fr8 website is an informative page introducing the launch of the internet currency for the freight industry.
Better.com2018Refinance FlowTo replace a less customizable TypeForm used by the marketing team, we prototyped a new form / flow experience. The objective was to test large typeface and UI. If the UI would have proved effective, we would have redesigned the onboarding flow in this same style.
Better.com2018Solar MortgageTo pitch a partnership between Better Mortgage and Tesla Solar Roof, I was asked to design and build this landing page with an interactive calculator.
Toptal2017Baby TrackerVisual concept app for a baby tracker app, designed to help new parents log and monitor their newborn's feeding, sleeping, and diaper changes.
NexHealth2017iPhone AppNexHealth is a CRM for doctor’s office. Its app allows patients to book appointments and message their doctor.
NexHealth2017MarketingNexHealth is a CRM for doctor’s office. This marketing page presented the product and introduced the many features (appointment booking, patient messaging, automatic appointment reminders, detailed analytics, marketing emails, interactive forms and surveys)
NexHealth2017Web AppNexHealth is a CRM for doctor’s office. It allows appointment booking, patient messaging, automatic appointment reminders, detailed analytics, marketing emails, interactive forms and surveys.
JPMorgan2016Content AnimationJPMorgan asked if we could explain few charts included in their white papers in a more engaging way.
razorfish2016PrototypeAfter having picked a coworker's final desktop design for the new razorfish.com, I've been asked to make it responsive creating prototypes in code.
razorfish2015A Modern Web Design WorkflowI organized and presented a seminar for the razorfish NYC Creative and UX teams to promote a more modern web design workflow built around Sketch, InVision, and related collaboration tools.
Chase2015Commercial BankChase currently hosts information about its services on one property, and business insights on another. This project envisioned what merging those two properties would look like.
ConEdison2015Corporate Homepage PitchWe pitched energy provider ConEdison a new corporate home page. Main objectives were to facilitate recruiting.
JPMorgan2015Design SystemDigital property showcasing JPM Private Banking capabilities and serving as platform to publish their market thoughts.
Mercedes Benz2015FleetThe Corporate Fleet section of MBUSA needed to be refreshed, made responsive and update its look following the recent mbusa.com redesign.
EMC2015Information GenerationEMC shares on these pages some insights about how data will affect our future. The hope is these article pieces will be shared by press.
Usana2015Medical Onboarding AppUsana wanted to gamify the onboarding flow for one of its health apps, turning a long intake questionnaire into a more engaging, character-driven mobile experience.
razorfish2015New razorfish.comRazorfish's strong point of view was not reflected in its website, so we reimagined the experience to better showcase thought leadership, global scale, and a sharper digital presence.
Giselle Rafful2015Portfolio SiteI redesigned and rebuilt a portfolio site for Giselle Rafful, giving her writing and creative direction work a cleaner presentation and a more polished responsive experience.
JPMorgan2015Private BankJPM Private Bank distributes every year to its clients dozens of thought leadership pieces. In this website redesign, we joined informative material about the services
2015TubeDatabaseI am building a website (www.tubedatabase.co) using HTML5, CSS3, PHP (Kirby CMS) and GitHub. I am very excited of my new found coding knowledge. I finally feel I can build what I design.
Art Director's Club201493rd AwardFor the 93rd ADC Award, razorfish helped the Art Director Club creating some visual assets for the event.
HeForShe2014BusHeForShe is an UN movement for gender equality. They are going on the road to raise awareness for their cause.
UNIQLO2014E-Commerce Platform for TaiwanUniqlo has just launched in the US with an e-commerce platform designed by razorfish. It was a great success, so the client asked to beef it up so that could be rolled to all the other countries and become a global platform.
UNIQLO2014E-Commerce Platform VisionIn this two months project, we imagined what uniqlo.com should be in the near future.
UNIQLO2014Extend the SeasonFor uniqlo.com v.2, we designed an editorial article template built to support recurring content, and this execution paired that flexible layout with Adam Scott's golf swing as a signature interactive moment.
UNIQLO2014Gif BoxTo promote the launch of the e-commerce, UNIQLO was giving away animated gifs with promo codes attached. 100 of these gifs were produced by several artists & designers at razorfish.
UNIQLO2014Gift GuideWe pitched the a Gift Guide, where the user could select some clothes and have them packaged in a traditional Japanese Furushiki fold. This special page would be launched for Christmas and sit within the Uniqlo e-commerce website we designed.
HeForShe2014ImpactHeForShe is an UN movement for gender equality. They needed to add a new section to their site, showcasing profiles of advocates that committed to their cause.
GE Capital2014Institutional SiteIn this quick pitch work, we reimagined the homepage for GE Capital in support to the strategy presented in the pitch deck.
UNIQLO2014Los Angeles Store OpeningUniqlo is opening their first store in LA. Through this page, users can scan their twitter account to see if they "tweet like a local", and be rewarded with a coupon code.
LG2014PeoplibriumFor the launch of a new smartphone from LG, razorfish pitched several creative ideas.
FreshDirect2014VisionThis engagement re-imagined the future of this popular fresh grocery distributor.
Razorfish2013Holiday Party InviteHR needed a creative look for the annual holiday party email invite, featuring festive animated graphics and a looping teaser video for office screens.
Smart2013Watts of FunFor the launch of the new Smart electric vehicle, I created an identity for the marketing campaign.
Smart2012Poop TweetI built a quick Cargo Collective microsite to host the case study for this Smart social campaign.
Smart2012SmartpocalipseThe Mayan calendar predicted the end of the world on Dec 20, 2012, so the creatives at razorfish decided to share a funny end-of-the-world video on social media.
Smart2012Tag Your Own AdventureI built a quick Cargo Collective microsite to host the case study for this Smart experiential campaign.
Smart2012VariousOwner Stories is a hub collecting creative interviews to Smart owners and illustrated by various artists. EV FAQ is an informative page added for the launch of the Smart electric vehicle. Some other advertising and social media initiative are also here.
Domino's2011Know Your PizzaDomino's Pizza wanted to display on their website the nutritional values of each pizza.
Kraft Mac & Cheese2011NoodlerThe Noodler is a facebook app where user can upload their photo hoping to be selected for a live noodle portrait by a famous artist. Jason Mercier was then going to create live noodle painting in New York, broadcasted live by Facebook app.
AMEX OPEN2010App CenterOPEN AppCenter is a hub where small-business customers can browse, compare, and discover financial apps selected to support their day-to-day operations.
Old Navy2010Friend WrapOld Navy was going to offer some lucky customers a custom gift wrap paper for Christmas. Users could print pictures of their friends within the selected patterns.
AMEX OPEN2010Government ContractingThis site was filled with useful information for small businesses wanting to get more work from the government.
Jell-O2010HolidayJell-O launched a holiday advertising campaign for Christmas, and the site needed a matching refresh that translated the new seasonal identity into a brighter responsive web experience.
BestBuy2010Movie ModeMovie Mode is an iPhone app built to translate what the Minions are saying, and the landing page explained the joke, the feature set, and how to use it in the theater.
Domino's2010Pizza HeroPizza Hero is an iPad game where player can race to make quality pizzas.
AMEX2010Small Business SaturdaySmall Business Saturday is an American shopping holiday where people are invited to shop at small businesses. This is a small piece of the larger integrated campaign made by CP+B that won two Grand Prix at the Cannes Festival.
Windows Phone2010Who's That FriendThis facebook game highlighted the capability of the Windows Phone of automatically tagging photos.
Saatchi & Saatchi2009Creative AgendaCreative Agenda was an app distributed to all Saatchi offices and clients showcasing Saatchi's thinking.
Tourism Cyprus2009PitchPitch work for Tourism Cyprus developed with Saatchi London, including motion studies and refreshed website concepts designed to sell a more vivid destination story.
English National Ballet School2009Website RedesignOne of the most prestigious ballet school in the world needed to refresh the look of the website.
Peugeot2006206cc & 307cc MinisiteThis mini site for Peugeot was probably the first site I did professionally at work, while having my first internship at The Furnace in Sydney.