Art Director's Club
2014

93rd Award

The Project

For the 93rd ADC Award, razorfish helped the Art Director Club creating some visual assets for the event.

My Contribution

I have designed the gala ticket for the event, the slides that go behind the presenter, and many collateral advertising material for facebook, instagram, etc. I was also involved in an internal competition for the poster idea. I oversaw the production of final poster (made by I Love Dust), trailer videos and award categories videos. Being part of the team that worked on this project, I then got to attend the award in Miami.

Role
  • Art Director
  • Designer
Technologies
  • Sketch
Credits
  • Toby MagrathDesign Director
  • I Love DustIllustration, Poster Design, Making of Video
  • A Razorfish CollegueMotion Graphic

Gala Tickets

Winning Design Design

ADC 93rd Awards - Gala Tickets: Design 1ADC 93rd Awards - Gala Tickets: Design 2ADC 93rd Awards - Gala Tickets: Design 3ADC 93rd Awards - Gala Tickets: Design 4ADC 93rd Awards - Gala Tickets: Design 5ADC 93rd Awards - Gala Tickets: Design 6

Printing the tickets

At Aldine in New York

ADC 93rd Awards - Printing the Tickets: At Aldine 1ADC 93rd Awards - Printing the Tickets: At Aldine 2ADC 93rd Awards - Printing the Tickets: At Aldine 3

Final tickets

ADC 93rd Awards - Final Tickets: Photo 1ADC 93rd Awards - Final Tickets: Photo 2ADC 93rd Awards - Final Tickets: Photo 3ADC 93rd Awards - Final Tickets: Photo 4ADC 93rd Awards - Final Tickets: Photo 5ADC 93rd Awards - Final Tickets: In Miami

Alternative ticket design

My favourite

ADC 93rd Awards - Alternative Ticket Design 1ADC 93rd Awards - Alternative Ticket Design 2ADC 93rd Awards - Alternative Ticket Design 3ADC 93rd Awards - Alternative Ticket Design 4ADC 93rd Awards - Alternative Ticket Design 5ADC 93rd Awards - Alternative Ticket Design 6

The Poster

Concepted at razorfish and produced by I Love Dust

ADC 93rd Awards - The Poster: FrontADC 93rd Awards - The Poster: Back

Trailer Video

Distributed via social media by the ADC before the event.

Making of the poster Video

Distributed via social media by the ADC before the event.

Award Category videos

Produced by a talented motion artist

Print ad

For AdAge and a Brazilian magazine

ADC 93rd Awards - Print Ad: Left PageADC 93rd Awards - Print Ad: Right Page

Instagram Photos

ADC 93rd Awards - Instagram Photo 1ADC 93rd Awards - Instagram Photo 2ADC 93rd Awards - Instagram Photo 3ADC 93rd Awards - Instagram Photo 4ADC 93rd Awards - Instagram Photo 5ADC 93rd Awards - Instagram Photo 6ADC 93rd Awards - Instagram Photo 7

Credit Slates

Used to introduce the speakers and awarded campain at the Gala ceremony

ADC 93rd Awards - Credit Slates: Live at GalaADC 93rd Awards - Credit Slate 12ADC 93rd Awards - Credit Slate 13ADC 93rd Awards - Credit Slate 14ADC 93rd Awards - Credit Slate 15ADC 93rd Awards - Credit Slate 16ADC 93rd Awards - Credit Slate 17ADC 93rd Awards - Credit Slate 1ADC 93rd Awards - Credit Slate 2ADC 93rd Awards - Credit Slate 3ADC 93rd Awards - Credit Slate 4ADC 93rd Awards - Credit Slate 5ADC 93rd Awards - Credit Slate 6ADC 93rd Awards - Credit Slate 7ADC 93rd Awards - Credit Slate 8ADC 93rd Awards - Credit Slate 9ADC 93rd Awards - Credit Slate 10ADC 93rd Awards - Credit Slate 11
ADC 93rd Awards - Credit Slate 18ADC 93rd Awards - Credit Slate 19ADC 93rd Awards - Credit Slate 20

Digital activity

Facebook, instagram, email

ADC 93rd Awards - Digital Activity: EmailADC 93rd Awards - Digital Activity: InstagramADC 93rd Awards - Digital Activity: Facebook

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