Smart
2012

Tag Your Own Adventure

The Project

I built a quick Cargo Collective microsite to host the case study for this Smart experiential campaign.

My Contribution

I designed a landing page telling the story of the campaign, plus a few keyframes for the case study video. I then worked closely with the animator brought in for the occasion to bring those keyframes to life.

Role
  • Senior Designer
Technologies
  • Photoshop
Credits
  • Spencer HansenArt Director
  • Dan BrillCopywriter

Case Study landing page

Tag Your Own Adventure - Case Study landing page

Case Study Video

Case Study video keyframes

Tag Your Own Adventure - Case Study video keyframes: ExposureTag Your Own Adventure - Case Study video keyframes: Fan acquisitionTag Your Own Adventure - Case Study video keyframes: ImpressionsTag Your Own Adventure - Case Study video keyframes: Photo viewsTag Your Own Adventure - Case Study video keyframes: QuoteTag Your Own Adventure - Case Study video keyframes: Video

Facebook Studio Award submission screens

Tag Your Own Adventure - Facebook Studio Award: ScreenshotTag Your Own Adventure - Facebook Studio Award: Think like a hackerTag Your Own Adventure - Facebook Studio Award: Bring photos to lifeTag Your Own Adventure - Facebook Studio Award: Vote with tagsTag Your Own Adventure - Facebook Studio Award: DrawingTag Your Own Adventure - Facebook Studio Award: Animation

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