Smart
2012
Tag Your Own Adventure
The Project
I was asked to put up a quick cargo collective page to host the case study for this advertising stunt.
My Contribution
I designed a landing page telling the story of the campaign, plus few keyframes for the case study video. I worked then closely with the animator brought for the occasion in to bring those keyframes to life.
Role
- Senior Designer
Technologies
- Photoshop
Credits
- Spencer HansenArt Director
- Dan BrillCopywriter
Case Study landing page
![](/_next/static/media/smart_tyoa_landing_150806.a58bf8a1.png)
Case Study Video
Case Study video keyframes
![](/_next/static/media/smart_tyoa_keyframes_exposure.ba4690e0.png)
![](/_next/static/media/smart_tyoa_keyframes_fanAcquisition.c4c3c1c3.png)
![](/_next/static/media/smart_tyoa_keyframes_impressions.50e12f3e.png)
![](/_next/static/media/smart_tyoa_keyframes_photoViews.a23ca31e.png)
![](/_next/static/media/smart_tyoa_keyframes_quote.d01c3ec6.png)
![](/_next/static/media/smart_tyoa_keyframes_video.32cbdc60.png)
Facebook Studio Award submission screens
![](/_next/static/media/smart_tyoa_facebookStudio_1_screenshot.8cf3fc1e.png)
![](/_next/static/media/smart_tyoa_facebookStudio_2_thinkLikeAHacker.31d18a54.png)
![](/_next/static/media/smart_tyoa_facebookStudio_3_bringPhotosToLife.459e683c.png)
![](/_next/static/media/smart_tyoa_facebookStudio_4_voteWithTags.4bc85ba5.png)
![](/_next/static/media/smart_tyoa_facebookStudio_5_drawing.32de5692.png)
![](/_next/static/media/smart_tyoa_facebookStudio_6_animation.2d86732c.png)
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