Smart
2013
Watts of Fun
The Project
For the launch of the new Smart electric vehicle, I created an identity for the marketing campaign.
My Contribution
I designed logo made of bolt and type, to be produced as neon and shoot for the campaign. I designed photographic assets for the website and overall identity of the campaign.
Role
- Senior Designer
Technologies
- Illustrator
- Photoshop
Credits
- Spencer HansenArt Director
- Dan BrillCopywriter
Neon
Currently decorating my apartment :)
Neon Sign in the making
![](/_next/static/media/smart_wattsOfFun_neonSign_1.3d61a394.jpg)
![](/_next/static/media/smart_wattsOfFun_neonSign_2.2b868c63.jpg)
![](/_next/static/media/smart_wattsOfFun_neonSign_bolt.71f5fd51.jpg)
Rendering of staged neon
![](/_next/static/media/smart_wattsOfFun_neon_staged_1.89f0699d.png)
Animated Website Banner
Animated on smartusa.com
Identity
![](/_next/static/media/smart_wattsOfFun_colorFrame_1_logo.9249208d.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_2_palette.12e4a837.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_3_bolts.62d69b5c.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_4_frame.09f2de52.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_5_banner_1.f51b8060.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_5_banner_2.0b0db3fa.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_5_banner_3.a40c3444.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_5_banner_4.a2681b6b.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_6_manifesto.cfe0de15.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_7_homepage.e82cec1b.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_8_germanPlatform.465831cb.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_9_event.0a0e7707.png)
![](/_next/static/media/smart_wattsOfFun_colorFrame_germanPlatform_manifesto.3f64d7eb.png)
Logo Exploration
Itentity
Alternative exploration
![](/_next/static/media/smart_wattsOfFun_punk_1_logo.d90ee8fc.png)
![](/_next/static/media/smart_wattsOfFun_punk_2_palette.93f84424.png)
![](/_next/static/media/smart_wattsOfFun_punk_3_bolts.3f3d139e.png)
![](/_next/static/media/smart_wattsOfFun_punk_4_banner_1.46bf01e2.png)
![](/_next/static/media/smart_wattsOfFun_punk_4_banner_2.76a96a40.png)
![](/_next/static/media/smart_wattsOfFun_punk_4_banner_3.c90641d1.png)
Banners
Alternative exploration
![](/_next/static/media/smart_wattsOfFun_neonTubes_banner_1.82cf46ff.png)
![](/_next/static/media/smart_wattsOfFun_neonTubes_banner_2.4b0b9cc4.png)
![](/_next/static/media/smart_wattsOfFun_neonTubes_banner_3.3801dbb5.png)
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