Watts of Fun

The Project

For the launch of the new Smart electric vehicle, I created an identity for the marketing campaign.

My Contribution

I designed logo made of bolt and type, to be produced as neon and shoot for the campaign. I designed photographic assets for the website and overall identity of the campaign.

Role

• Senior Designer

Technologies

• Illustrator
• Photoshop

Credits

• Spencer HansenArt Director
• Dan BrillCopywriter