Smart
2013

Watts of Fun

The Project

For the launch of the new Smart electric vehicle, I created an identity for the marketing campaign.

My Contribution

I designed logo made of bolt and type, to be produced as neon and shoot for the campaign. I designed photographic assets for the website and overall identity of the campaign.

Role

  • Senior Designer

Technologies

  • Illustrator
  • Photoshop

Credits

  • Spencer HansenArt Director
  • Dan BrillCopywriter

Neon

Currently decorating my apartment :)

Neon Sign in the making

Watts of Fun - Neon Sign in the making: Sign view 1Watts of Fun - Neon Sign in the making: Sign view 2Watts of Fun - Neon Sign in the making: Bolt

Rendering of staged neon

Watts of Fun - Rendering of staged neon

Animated Website Banner

Animated on smartusa.com

Open on Vimeo

Identity

Watts of Fun - Identity: LogoWatts of Fun - Identity: Color paletteWatts of Fun - Identity: BoltsWatts of Fun - Identity: FrameWatts of Fun - Identity: Banner 1Watts of Fun - Identity: Banner 2Watts of Fun - Identity: Banner 3Watts of Fun - Identity: Banner 4Watts of Fun - Identity: ManifestoWatts of Fun - Identity: HomepageWatts of Fun - Identity: German platformWatts of Fun - Identity: EventWatts of Fun - Identity: German platform manifesto

Logo Exploration

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Itentity

Alternative exploration

Watts of Fun - Identity: Alternative exploration, logoWatts of Fun - Identity: Alternative exploration, paletteWatts of Fun - Identity: Alternative exploration, boltsWatts of Fun - Identity: Alternative exploration, banner 1Watts of Fun - Identity: Alternative exploration, banner 2Watts of Fun - Identity: Alternative exploration, banner 3

Banners

Alternative exploration

Watts of Fun - Banners: Alternative exploration, banner 1Watts of Fun - Banners: Alternative exploration, banner 2Watts of Fun - Banners: Alternative exploration, banner 3